Launch Camp Odyssey:

From Idea to MVP in 2 Months!

Learn to validate ideas and receive a job offer plus an option for up to 5% in an international project.

Learn to generate ideas or take ours.

Secure funding up to € 250,000 for demand validation, MVP, and key metrics, along with a proposal from the program’s main partner.

Participate online or in-person from House of Startups, Luxembourg.

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This is for you,

if you've dreamed of launching a startup, but...

Short on funds?

No team?

No idea?

Afraid to take the first step?

Top participants of Launch Camp will receive up to € 5,000 for demand validation, up to € 20,000 for MVP development, and up to € 225,000 for performance metrics and preparation for an external investment round.

You can participate in Launch Camp solo. Any competencies you lack for launching can be acquired in the open market using the budget allocated by Launch Camp.

At Launch Camp, you can choose an idea from a list we’ve curated or learn to come up with your own. We’ve detailed three battle-tested methodologies for idea generation, each proven by our own experience. You can try out each one.

The Launch Camp program is structured in such a way that you’ll receive clear and replicable instructions on how to work with ideas, validate demand, and create an MVP. Simply follow the instructions, and results will come.

After the Odyssey:

Your Path Forward

Continue working on the project

You can take up a leading position in product, sales, or marketing. Launch Camp will offer you a salary up to € 5,000 (or match your current salary) and an initial project option of up to 5%. Depending on the results, you’ll be the prime candidate for the CEO position.

Learn to find the right business ideas

You’ll traverse the journey from idea searching to its development, testing, and validation. The practical skills acquired will enable you to launch successful startups independently, as an employee, or in collaboration with Launch Camp.

Learn to quickly and affordably create an MVP

The chance of creating a successful startup is directly proportional to your ability to swiftly and inexpensively test an MVP.
You’ll be able to apply the best methodologies we’ve tried, without risking your own funds.

Hear launch secrets straight from the source

Within Launch Camp, we’ll introduce you to entrepreneurs who have already walked this path and achieved success. You can engage with them during online webinars and pose questions.

Learn to pitch and attract investments

We’ll teach you the theory of crafting pitch decks, creating business models, and pitching projects to investors. Practically, you’ll employ these acquired skills to "defend the budget" in front of Launch Camp’s investment committee and continue participating in the program.

Program

Launch Camp Odyssey

Each module of the program spans one week.
At the end of each module, those who have successfully completed the tasks will advance to the next module. The rest will conclude their participation.

To be among the top participants, it’s essential to complete the program to the end.

Module #1
Identifying and Analyzing Ideas

Formulating product-based hypotheses:
- Who are we replacing?
- Replacement parameter
- On what criteria are we better than the main competitor?
Idea evaluation checklist:
- Who are we replacing?
- Why can we replace them?
- On what criteria are we superior to the main competitor?
Seeking inconsistent ideas:
- What market changes have occurred?
- How can these changes be capitalized upon?
Napkin business model:
- Target audience
- Product
- Acquisition channels
Searching for clonable ideas:
- Africa, Latin America, Asia
- How to search?
- A look ahead to the next 7 years...
- Rule of ×3 → ×3 → ×3 → ×2 → ×2
- What does an investor want?
- Setting economic objectives
Conducting competitor analysis:
- Using ChatGPT for competitor search
- Analyzing offers and proposals
- Evaluating the economic health of competitors
Outcome:

A "worthy business idea" is found that meets all the requirements of venture capitalists and has potential for exponential growth and attracting investments.

Module #2
Primary Competitor

Main product use case:
- Defining the primary use case
- Winning on "two fronts"
- Triumph in sales channels
Whose job are we taking?
- Identifying the primary competitor
- Direct and indirect competitors
- What do we do differently?
Studying competitor's clients:
- Searching for competitor's clients
- Drafting qualitative interview scripts
- Conducting qualitative interviews
Observing users:
- Organizing a remote usability test
- Developing reports
- Discovering insights
Refining product superiority:
- Defining criteria of superiority
- Seeking superiority
- Crafting a superior offer
Group work
Outcome:

The primary competitor from whom we can attract clients is identified. An offer for the competitor's clients that's significantly better than the current one has been found.

Module #3
Bootstrap Demand Verification

Fast sales ideas:
- Understanding "bootstrap"
- 20 ideas for initial sales
Script for b2b and direct sales:
- Frameworks for script writing
- Cold calls
- Business proposals and presentations
Building a community around the product:
- Delivering value from day one
- Recruiting the first 100 enthusiasts
- Securing 10 applications/orders
Event series:
- Webinars and conferences
- Webinar funnels
- Tools for organization
Group work
Outcome:

Initial demand has been verified without resorting to a budget.

Module #4
Unit Economics

Defining units in the project:
- Selecting the appropriate unit
- Economic convergence
- Breakdown and the first million
Choosing traffic acquisition channels:
- Search and targeted advertising;
- Linkedin, Facebook, Adwords, Bing, Tik-Tok;
- Ad and creative creation;
Assessing customer acquisition cost:
- Venture vs. Real Business
- CAC to average check ratio
- Data validity
Traffic converters:
- Landing pages;
- Chatbots;
- Lead advertising on Facebook;
- Offline prototype
Group work
Outcome:

Project unit has been defined, unit economics forecasted, and theoretical converging traffic channels have been identified.

Module N°5
Refining Product Value

Preparing New Interview Scripts
- Where to find respondents
- Value proposition via interviews and customer development
Interviewing the Main Target Audience Segment
- Identifying the primary segment
- How much do they spend?
- How crucial is the issue to them?
Narrowing Down the Target Audience
- Approach 1. Based on LTV and CAC
- Approach 2. By need, budget, and urgency
- Approach 3. ABCXYZ analysis
- Approach 4. Focusing on "early adopters"
Segmenting Offers by Channels
- ACM framework;
- Value proposition;
Experiment Results
- Reviewing the outcomes of the initial "bootstrap" experiments
- Calculating experiment convergence
- If it doesn't close, pivot
Group Work
Outcome:

Primary audience segments and propositions for them have been identified. Initial data on customer acquisition has been gathered.

Module N°6
Working with Paid Traffic

Last Chance
- What's great about your idea and product?
- Why should you be allocated a budget for paid channels?
Retention
- Forecasting and assumptions
- Impact of Retention on the project's economics
LTV (Lifetime Value)
- Forecasting and assumptions
- Impact of LTV on the project's economics
Designing the Experiment
- Setting target values and objectives;
- Determining the experiment's budget;
- Finalizing offers and experiment approach;
Engaging with Paid Traffic Channels
Group Work
Outcome:

Acquisition economics for paid traffic channels has been determined.

Module N°7
Market Feedback and Team Dynamics

Feedback from Market Experts
- Searching for market experts;
- Validating product hypotheses through experts;
- Seeking advisors;
Risk Hypothesis
- The project's most risky hypothesis
- Determining validation methods
- Experiment design
Describing Your Project's Ideal Team
- Minimum Viable Team (MVT)
- Team scoring
Team Augmentation
Engaging with Paid Traffic Channels
Group Work
Outcome:

Established a need for a Minimum Viable Team (MVT) for project development. Received feedback from market experts.

Module N°8
Preparing for Demo Day

How Do Investors Make Money?
- Understanding investor returns
- Basic formulas and profitability
- Investment strategies
- Portfolio investment model
How to Present a Startup to Investors?
- Perfect presentation and templates
- How to pitch your project to investors
- Investment attraction funnel
Outcome:

Presentation and pitch are ready for the demo day performance.

Demo Day

Finalists of the launch camp present their ideas and projects to the jury and the main partner.

Outcome:
- The best projects and participants receive investment and job offers;
- Budget allocation for creating MVP.

Who can participate?

We’re not focused on your current achievements; what matters most is how you will perform within the Launch Camp.

However, there are some formal requirements to be met for participation in the program.

English Proficiency

While it seems that a B2 level of English is necessary for successful completion of the program, if you manage to get by with a lower level, you should be prepared to rapidly improve your proficiency.

At least 20 free hours a week (around 2 hours a day)

The Launch Camp is an intensive format built on daily involvement and commitment. You’ll need approximately two hours on weekdays to complete the tasks, with the option to invest more time on weekends. It’s up to you to decide if you can juggle this with your other commitments.

Organizers and Experts of Launch Camp Odyssey

Dima Kibkalo

In 2008, he founded the largest network of board game stores, "Mosigra." By 2013, he made it to the Forbes list of young entrepreneurs who built a significant business before turning 33. He’s a co-founder of the venture studio "Orbita" and numerous other projects. He’s seen his share of challenges. His strategy for entrepreneurs: Set a goal, find innovative solutions, and ways out of dead ends. Be ready for a barrage of tough questions, after which you’ll have a clear understanding of what you want in life and how to achieve it.
Alexey Chernyak

Co-founder of Darberry, which was sold to Groupon Inc. (valued at $ 2.6 billion). He served as the CEO of Groupon Russia. He’s also a co-founder of United Investors and Product University. You can follow him on FB, Telegram, dailyI blog, and the tweekly newsletter.
Alexander Gorny

Member of the Advisory Board of Yandex and a Board Member of URent - Russia's largest scooter rental service. He has been involved in investment deals totaling approximately 500 million dollars.
Illia Martyn

Launched the accelerator United Investors - with 250 participants, 40 finalists, and the top graduate made the Forbes list, boosting revenue from a few million rubles/year to 3 billion. He's acquainted with half of all business angels who speak Russian and has participated in dozens of investment deals in the Russian and US markets.

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